Twice a year, the car market becomes a battleground of sameness—every brand shouting, yet no one standing out. But we don’t chase attention for attention’s sake. We craft fearless, strategic work that fuels real growth. For Citroën, that meant cutting through the tech-spec noise and honing in on a single, undeniable truth: Comfort matters. While competitors fixated on horsepower, we focused on what truly shapes the driving experience—the journey itself. Citroën’s Advanced Comfort Programme isn’t just a feature; it’s a reason to believe. Our challenge? Make people feel the difference.
So, we put Citroën’s promise to the test—on Ireland’s pothole-ridden roads, brutal speed bumps, and the daily reality of back pain. If Citroën could smooth out those obstacles, it could handle anything. We didn’t just tell people—we showed them. Through bold storytelling, real-world proof, and precision-targeted media, we transformed comfort from a claim into an experience. And the result? A 123.5% year-on-year surge in consideration, proving that true impact isn’t just about awareness—it’s about shifting minds and driving growth. We don’t follow the crowd. We carve out space where brands don’t just compete—they lead. Now that’s what we call a smooth ride to success.
